Learning and Development Type
L and D Categories
Management & Administration
SME & Entrepreneurship
Startups & Business Development
Secrets of Intellectual Property: A Guide for Small and Medium-sized Exporters

A guide in the form of questions and answers dealing with intellectual property issues, aimed at small and medium-sized exporters and trade support institutions. It explains basic concepts and principles regarding intellectual property rights; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights the importance of intellectual property issues when drawing up business, marketing and export plans and strategies; deals with intellectual property protection abroad; looks at the link between intellectual property and quality regulations, standards, packaging, labeling and electronic commerce; considers how to conduct a valuation of intellectual property rights and how to deal with intellectual property disputes.